TEDtalks Discovery: What we can learn from spaghetti sauce

| March 25, 2011

I’ve been a huge fan of Malcolm Gladwell for a long time, primarily because his books help me to see the complexities of human behavior and relay ideas that bring a fresh take to life experiences.

In this Tedtalk, Malcolm Gladwell uses the story of how spaghetti sauce was perfected to show that people sometimes don’t know what they want and that many times we are so consumed with finding universals, one way of doing things, that we forgot to think that there are, at times, many solutions to one problem.

About Malcolm Gladwell:

“Malcolm Gladwell has been a staff writer with The New Yorker magazine since 1996. His 1999 profile of Ron Popeil won a National Magazine Award, and in 2005 he was named one of Time Magazine’s 100 Most Influential People. He is the author of four books, “The Tipping Point: How Little Things Make a Big Difference,” (2000) , “Blink: The Power of Thinking Without Thinking” (2005), and “Outliers: The Story of Success” (2008) all of which were number one New York Times bestsellers. His latest book, “What the Dog Saw” (2009) is a compilation of stories published in The New Yorker.”-(www.gladwell.com)

Books by Malcolm Gladwell at TC

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