18 rules of community engagement: A guide for building relationships and connecting with customers online
Title: 18 rules of community engagement: A guide for building relationships and connecting with customers online
Author: Angela Connor
Call Number: HF5415.55 .C66 2009
From the Publisher:
Many organizations and businesses mistakenly believe that if they provide the tools for community engagement and interaction, a community will form on its own and ultimately engage and interact. Nothing could be further from the truth. A study of more than 100 businesses with online communities found that 35% had less than 100 members and less than 25% had more than 1,000 members, a clear indication that the tools are not enough. Engagement is the holy grail of building successful online communities and connecting with customers online and here’s your chance to learn from someone with experience. In “18 Rules of Community Engagement,” Angela Connor shares how she helped her online community surpass 11,000 members in 18 short months.
This book is a definitive guide for those seeking to facilitate and grow online communities and develop social media strategies for themselves or their organizations. It is a playbook on exactly what it takes to be successful, with insights from community experts and practitioners.
After reading this book, you will have the knowledge needed to drive user engagement and bring people together online regardless of the age of your community or stage of its development.
About the author: Angela Connor, is an Online Community Manager and Strategist in Raleigh , NC. She launched and currently manages the first online community for the top-rated television station in the state, which has grown to more than 12,000 members. Angela is a multimedia journalist who has worked in broadcast, print and online news at television stations and newspapers in Cleveland, Tampa, West Palm Beach and Fort Lauderdale. She lives in Holly Springs, NC with her husband and two young daughters.
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