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Because Jail Sucks 

If Steve McKee, president of McKee Wallwork Cleveland Advertising, ever needs a bail bondsman, he knows the number he will call. Jail may suck but an authentic (and humorous) brand draws customers whether your business is bail bondsman or librarian. McKee discusses the importance of brand authenticity in his Bloomberg Businessweek article Don't Undermine Your …

Posted 87 months ago by

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