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Changing minds: In detail 

Title: Changing minds: In detail Author: David Straker Publisher: Syque Press Call Number: BF637.P4 S7 2010 From the Publisher: Changing Minds: in Detail works from a deep understanding of how people think and decide. The book details the full SIFT-3M™ model of how the mind works, covering many motivators as well as how we process …

Posted 99 months ago by

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The paradox of choice: why more is less 

Title: The paradox of choice : why more is less Author: Barry Schwartz Publisher: New York : Ecco, c2004 Call no.: BF611 .S38 2004 From the Publisher: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday …

Posted 101 months ago by

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