Media Convergence

| October 11, 2010

Title: Media convergence : the three degrees of network, mass, and interpersonal communication
Author: Klaus Bruhn Jensen
Publisher: Routledge
Check It Out: P96.T42 J46 2010

From the publisher: The development of digital media presents a unique opportunity to reconsider what communication is, and what individuals, groups, and societies might hope to accomplish through new as well as old media. At a time when digital media still provoke both utopian and dystopian views of their likely consequences, Klaus Bruhn Jensen places these ‘new’ media in a comparative perspective together with ‘old’ mass media and face-to-face communication, restating the two classic questions of media studies: what do media do to people, and what do people do with media?

Media Convergence makes a distinction between three general types of media: the human body enabling communication in the flesh; the technically reproduced means of mass communication; and the digital technologies facilitating interaction one-to-one, one-to-many, as well as many-to-many.

Features include:

* case studies, including mobile phones in everyday life, the Muhammad cartoons controversy and climate change as a global challenge for human communication and political action

* diagrams, figures, and tables summarizing key concepts beyond standard ‘models of communication’

* systematic cross-referencing. Major terms are highlighted and cross-referenced throughout, with key concepts defined in margin notes.

About the author: Klaus Bruhn Jensen is Associate Professor in the Department of Film, TV, and Communication, University of Copenhagen, Denmark. He is the author of Making Sense of the News and of many articles on reception analysis, qualitative methodology, and news. During 1988-9 he was a Fellow of the American Council of Learned Societies affiliated with the Annenberg School of Communications, University of Southern California, USA.

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