Join the club : how peer pressure can transform the world

| October 26, 2011

Title: Join the Club: how peer pressure can transform the world

Author: Tina Rosenberg

Publisher: W.W. Norton & Co.

Call Number: HM831 .R67 2011

From the Publisher: The fearless Tina Rosenberg has spent her career tackling some of the world’s hardest problems. In Join the Club, she identifies a brewing social revolution that is changing the way people live, based on harnessing the positive force of peer pressure. Her stories of peer power in action show how it has reduced teen smoking in the United States, made villages in India healthier and more prosperous, helped minority students get top grades in college calculus, and even led to the fall of Slobodan Milosevic. She tells how creative social entrepreneurs are starting to use peer pressure to accomplish goals as personal as losing weight and as global as fighting terrorism. Inspiring and engrossing, Join the Club explains how we can better our world through humanity’s most powerful and abundant resource: our connections with one another.

About the author: Tina Rosenberg (born April 14, 1960 in Brooklyn, New York ) is a Pulitzer Prize-winning journalist and author. She frequently writes for The New York Times Magazine. In 1987 she won a MacArthur Fellowship, which she used to move to South America. Her experiences there led to her first work, Children of Cain: Violence and the Violent in Latin America. Her work has appeared in The New Republic, The New Yorker, and the Washington Post. She is a fellow at the World Policy Institute, and won the 1996 Pulitzer Prize for General Non-Fiction, as well as a National Book Award in 1995 for her book The Haunted Land: Facing Europe’s Ghosts After Communism, about the fall of Communism in Eastern Europe. Currently, she is an editorial writer for The New York Times. Rosenberg received her bachelor’s and master’s degrees from Northwestern University.

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