Understanding Ethnic Media

| October 29, 2010

Title: Understanding ethnic media : producers, consumers, and societies

Author : Matthew D. Matsaganis, Vikki S. Katz, Sandra J. Ball-Rokeach

Publisher: Los Angeles : SAGE.

Call number: P94.5.M55 M38 2011 

From the Publisher:

This is the first book to provide a comprehensive review and analysis of how media produced by ethnic communities, and for ethnic communities, affect identity and perceived lines of division between “us” and “others,” as well as how the production and consumption of ethnic media affect the character of the larger media and societal landscapes.

 Integrating key ethnic media studies with original research, this book makes a unique contribution by covering both consumers and producers of ethnic media, as well as the history of ethnic media, its role in ethnic communities, the effect of globalization, and the professional challenges faced by ethnic media journalists. A compelling discussion on the future of ethnic media concludes the book and points the way toward further research.

About the Authors:

Matthew Matsaganis is an Assistant Professor at the University of Southern California with teaching and research interests in Organizational Communication, Health Communication, Communication and Technology, Political Communication.

Vikki Katz joined the School of Communication and Information at Rutgers University as Assistant Professor of Communication in 2009.  She holds a M.A. and a Ph.D. in Communication from the Annenberg School for Communication at the University of Southern California, and a B.A. in Communication and Urban Education from UCLA. Dr. Katz’s research interests lie at the intersections of community wellness, family communication, mediated communication, and immigration.  She has conducted research on media targeted to immigrant, ethnic minority and indigenous audiences, consumers, and societies. Her primary research focuses on children of immigrants who are the main English speakers in their families, and the roles that they play as brokers of language, culture, and media for their families at home and in the community.  She employs mixed methods, community-based approaches in her research.Dr. Katz teaches courses in the areas of family communication, mediated communication theory, research methodologies, intercultural communication, ethnic media and communicating memory.

Sandra J. Ball-Rokeach is a Professor of Communication in the Annenberg School for Communication at the University of Southern California. She also is a Principal Investigator with The Southern California Injury Prevention Research Center located in the School of Public Health at the University of California at Los Angeles. Ball-Rokeach received her doctorate in sociology from the University of Washington. For most of her career, she has been conducting research on the mass media.

On the web:

SAGE

University of Southern California

Google Books

Vikki Sara Katz