The Tipping Point: How Little Things Can Make a Big Difference
Title: The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
Publisher: Boston : Little, Brown, 2000
Check it out! HM1033 .G53 2000
From the publisher:
THE TIPPING POINT is the biography of an idea, and the idea is quite simple. It is that many of the problems we face – from crime to teenage delinquency to traffic jams – behave like epidemics. They aren’t linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear against them. They are capable of sudden and dramatic changes in direction. Years of well-intentioned intervention may have no impact at all, yet the right intervention – at just the right time – can start a cascade of change. Many of the social ills that face us today, in other words, are as inherently volatile as the epidemics that periodically sweep through the human population: little things can cause them to ‘tip’ at any time and if we want to understand how to confront and solve them we have to understand what those ‘Tipping Points’ are. In this revolutionary new study, Malcolm Gladwell explores the ramifications of this. Not simply for politicians and policy-makers, his method provides a new way of viewing everyday experience and enables us to develop strategies for everything from raising a child to running a company.
About the author: Malcolm Gladwell is a writer for the NEW YORKER magazine, among others, and the author of two books, The Tipping Point: How Little Things Make a Big Difference and Blink: The Power of Thinking Without Thinking.
On the web: “A wonderfully offbeat study of that little-understood phenomenon, the social epidemic'” DAILY TELEGRAPH
Genuinely fascinating and frequently startling . . . The kind of book from which you’ll be regaling your friends with intriguing snippets for weeks to come’ SCOTLAND ON SUNDAY