Because Jail Sucks

| August 4, 2010

If Steve McKee, president of McKee Wallwork Cleveland Advertising, ever needs a bail bondsman, he knows the number he will call.

Jail may suck but an authentic (and humorous) brand draws customers whether your business is bail bondsman or librarian.

McKee discusses the importance of brand authenticity in his Bloomberg Businessweek article¬†Don’t Undermine Your Own Brand.

He challenges small businesses to identify at what they are genuinely, credibly, and consistently excellent.

What is an authentic brand for the library?

At what does the library excel right now?

Do we know?

Do we want to know?

Who can tell us?

And just how much realness can one library take?