Because Jail Sucks
McKee discusses the importance of brand authenticity in his Bloomberg Businessweek article Don’t Undermine Your Own Brand.
He challenges small businesses to identify at what they are genuinely, credibly, and consistently excellent.
What is an authentic brand for the library?
At what does the library excel right now?
Do we know?
Do we want to know?
Who can tell us?
And just how much realness can one library take?